Services

Market Research

A Sensible, Cost-effective Way to Benefit Your Business

AZtech offers a full range of market research and consultation services specializing in the area of products and services for seniors and people with disabilities. AZtech uses proven market research methods to provide your business with high quality results.

AZtech's research and industry knowledge eliminates the guesswork involved in making important product decisions.

AZtech uses the knowledge of its staff and their experience as clinicians, sales representatives, home care providers and marketers, as well as direct consumer input, to evaluate products and their potential in the industry and beyond. With more than 20 years of experience working with businesses, government agencies, institutions of higher education, and independent inventors, our professional staff are dedicated to the advancement and commercialization of new or improved assistive technologies for seniors and persons with disabilities. Our services include, but are not limited to:

• Focus Groups

• Product Comparisons

• Business Consulting

• Consumer Sensitivity Training

• Pricing Studies

• Customized Surveys

• Product Improvements

• In-depth Interviews

• Industry Trends & Forecasting

• National & Regional Field Testing

• Market Research

The benefits of using AZtech's services:

• Gaining the perspective of consumers, family members, care providers, health care professionals, government agencies, funding agencies, retailers, and industry experts.

• Access to a database of company profiles, industry trends, payment programs, consumer demographics, and a listing of assistive technology products.

• Improved success rate of new products with access to a consumer population of more than 5,000 people with disabilities, their family members or personal aids.

• Fully trained professional staff with up to date training.

• Fully accessible, state-of-the-art focus group room permits the client to communicate with the group moderator in real time, and bridging services are available for remote viewing of groups in process.

• Industry leading research techniques developed in conjunction with the Center for Assistive Technology and the School of Management at the University at Buffalo.

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